New business models and pathways for sustainable fashion in the digital era

By Annu Markkula, Hannamaija Tuovila & Päivi Petänen. VTT Technical Research Centre of Finland Digitalisation is a key component of the EU’s green transition. When we talk about sustainable fashion, what role can digitalisation play in this industry to enhance its sustainability? As digital tools and solutions become more widely adopted in the fashion sector, […]

Bright Ideas: Sustainable LED Tech for Fashion and Performance

By Tommi Karjalainen and Joonas Leinonen. Oulu University of Applied Sciences In recent years, LED technology has moved beyond conventional lighting into the realm of fashion and performance. As LEDs become more affordable, energy-efficient, and adaptable, they offer exciting possibilities for small businesses and creatives working in textiles, wearable tech, and the performing arts. This […]

Optimizing your sustainable business model by using data analytics: a short guide for SMEs.   

By Juliana Penagos Nigrinis, Lidia Morcillo & Clara Solé – MODACC Turning information into impact Across industries, many companies are proving that data can be a powerful tool for sustainability. By using data strategically, businesses are optimising their resources, reducing waste, and aligning profitability with environmental responsibility. Take, for example, fashion SMEs that use predictive […]

Value validation through biometric methods

By Hanne Thaarup Mølbak & Katrin Meinert Ibsen. VIA University College // Contributors: Anne Louise Bang, Malene Pilgaard Harsaae, Tine Hjort, Aron Grigoleit, Pia Hansen, Nikolaj Sloth Kramer, René Claus Larsen, Martin Storkholm Nielsen, Klaus Greve True How do consumers experience craftsmanship when it meets digital innovation? Researchers from VIA University College are exploring this […]

ANALYSING THE CLIMATE IMPACTS OF SME FASHION BUSINESS MODELS

By Silvia Forin, Eveliina Hylkilä, Annu Markkula, Essi Paronen & Hanna Pihkola. VTT Technical Research Centre of Finland Innovation, circularity and sustainability Are innovative business models always more sustainable than traditional ones? Not necessarily. Ride-hailing platforms like Uber, for example, though representing a business innovation, increase traffic congestion and emissions in urban areas, encourage car […]

Brewing Creativity: Coffee’s role in Fashion and Textile Sustainability

By Katarina Rauhala, Liisa Ronkainen and Outi Räsänen. Oulu University of Applied Sciences In a world increasingly focused on sustainability and circular design, coffee—one of the most consumed beverages globally —is finding new life beyond the cup. From used coffee packaging to spent grounds, this brown bean is being repurposed in innovative ways across fashion, […]

Digital transformation as a catalyst of change for micro companies and SMEs  

By Juliana Penagos Nigrinis, Lidia Morcillo & Clara Solé. MODACC. Digitalization could have started as a trend, but now it is a well-known catalyst for change. For SMEs and micro companies, going digital is not just about adopting optimization tools, but about rethinking how they create and deliver value, stay competitive, and remain resilient in […]