CRAFT-IT4SD aims to transform the cultural and creative sectors and industries (CCSI) towards the green transition by activating the rich crafts and creative art heritage and the strong design traditions nested in the European fashion and clothing sector, and to renew these traditions through cross-sectoral co-creation with immersive media and extended reality technologies, to explore new sustainable design and production processes through digital technologies, tools and lab-environments as well as new ways of engaging more sustainable consumer behavior through gamification, immersive storytelling and co-designing processes in immersive media-environments.