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Craft Revitalization Action for Future-proofing the Transition to Innovative Technologies for Sustainable Development

CRAFT-IT4SD will build on our cultural heritage as a catalyst for sustainable regeneration of traditional knowledges and techniques and an essential stimulus to collacorate and co-learn. We aim to transform the CCSI towards the green transition by activating the rich crafts and creative art heritage and the strong design traditions nested in the European fashion and clothing sector, and to renew these traditions through cross-sectoral co-creation with immersive media and extended reality technologies, to explore new sustainable design and production processes through digital technologies, tools and lab-environments as well as new ways of engaging more sustainable consumer behavior through gamification, immersive storytelling and co-designing processes in immersive media-environments. The uptake of these approaches will be tested and shared through new sustainable and data-driven business-models, building on digital process data and on climate impact data collected through Life Cycle Assessment.

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Adriënne Heijnen