WP3, led by Oulu University of Applied Sciences within CRAFT-IT4SD, focuses on how data, platforms and emerging technologies can support the sustainable transformation of Cultural and Creative Sectors and Industries, especially SMEs in fashion and craft.
The journey so far has addressed a key challenge: how small businesses with limited resources can engage in digital transformation in ways that are both sustainable and accessible.
Through two complementary reports — D3.1 Uses of Data Case Book and D3.2 Technology Scan Report — WP3 provides practical guidance on how SMEs can use digital tools, data infrastructures and creative technologies to enhance sustainability, competitiveness and innovation.
Mapping the role of data in SMEs
The first phase of WP3 focused on data and platform mapping. This work identified how data is collected, analysed and used across Cultural and Creative Sectors and Industries.
The mapping explored areas such as customer data and CRM, business and marketing tools, knowledge-sharing platforms and data infrastructures. It also considered how data can support sustainability, value creation and decision-making for SMEs.
This phase helped answer a central question for the project: what can data do for SMEs?
Exploring technologies for sustainable transformation
The second phase focused on technology mapping and application. This work explored emerging technologies and tools across creative production and business processes, with attention to their practical usability for SMEs.
The technology scan covered areas such as AI, XR, NFC, blockchain, digital design and prototyping tools, e-textiles and additive manufacturing.
Rather than focusing only on technological potential, WP3 placed emphasis on accessibility, practical experimentation and the integration of sustainability into digital adoption.
Practical tools and technology categories
The work carried out so far has included the systematic identification and evaluation of digital platforms, data tools and creative technologies.
These tools were analysed through criteria such as cost, usability, sustainability impacts and relevance for SMEs.
The reports cover several categories, including data and business platforms, creative and production technologies, smart and connected products, and sustainable production technologies. Examples include CRM systems, data analytics and visualisation tools, 2D and 3D design tools, AI tools, NFC tags, blockchain, additive manufacturing, eco-design tools and digital product passports.
Outcomes produced so far
WP3 has produced two main tangible outputs: a comprehensive case book of data tools and an extensive technology scan and mapping report.
Together, these outputs provide structured listings of platforms, tools and technologies, as well as SME-oriented decision-support materials.
The work has also contributed to a better understanding of how data can drive sustainability, how technology can support circular design and business innovation, and how SMEs can approach digital adoption through practical and accessible pathways.
Innovation and sustainability potential
The reports identify opportunities for SMEs to develop data-driven business models and use digital tools for customer engagement, product personalisation and demand forecasting.
They also explore how technologies can support new value propositions, such as digital product storytelling, interactive garments and hybrid physical-digital products.
From a sustainability perspective, WP3 highlights potential benefits such as reduced physical sampling through digital prototyping and improved demand forecasting to reduce overproduction. At the same time, the reports also point to the need for careful technology use, considering issues such as the energy use of digital infrastructure, lifecycle thinking and the risk of over-reliance on digital systems.
Key messages from WP3
The work carried out so far highlights that data and technology can be key enablers of sustainable transformation when they are used in practical and responsible ways.
Digital tools are increasingly accessible for SMEs, including low-cost, open-source and cloud-based platforms. However, SMEs still need support to overcome barriers related to cost, skills, time and technical complexity.
WP3 shows that innovation extends beyond production. Digital tools can also support design, communication, storytelling, service development and smarter business decisions.
Towards practical digital transformation
Overall, WP3 provides practical entry points for SMEs seeking to connect digitalisation and sustainability.
By mapping data uses, technology options and real applications, the work carried out so far supports SMEs in understanding which tools they can use, how they can use them, and how these tools can contribute to more sustainable and innovative practices in fashion and craft.