THE MARKET ENVIRONMENT OF SUSTAINABLE FASHION BUSINESS MODELS
By Päivi Petänen, Hannamaija Tuovila & Annu Markkula. VTT Technical Research Centre of Finland. How does the market environment of sustainable fashion business models look like currently and in the future? In CRAFT-IT4SD, we interviewed 14 sustainable fashion companies in Finland, Romania, Spain and Denmark in 2024-2025 to find out how they perceive their current […]