FUTURE DEVELOPMENT ASPIRATIONS AND ALTERNATIVES IN SUSTAINABLE FASHION BUSINESS MODELS
By Annu Markkula, Päivi Petänen & Hannamaija Tuovila. VTT Technical Research Centre of Finland. Exploring Future Development Aspirations and Alternatives in Sustainable Fashion Business Models What kind of benefits or new value opportunities could sufficiency-based business models provide to enhance fashion’s sustainability? Would there be negative outcomes, and what kind of changes and sacrifices might […]